Sebastian Owen, Employment officer
This session is for photographers. Why?
- Help art students with self-promotion, portfolio prep, and approaching potential employers
- Self-employment, freelancing and start-up business…
- Nuts & Bolts – Business support, financial and legal clinics
- create networking opportunities
- Big Book Crit
- Creative industries networking.
Who am I, how i can help them? Etc.
“How do I practice networking skills?” – lecture sessions have been in place. Series for creative business start-ups:
27 Jan – How to have an idea
1 Feb – Researching your idea
8 Feb – Setting up your business
15 Feb – Your client, our brand, image
8 Mar – Learning to network
15 Mar – Pitching an event
22 Mar – How we started
Pricing and selling your work.
3 things to think about: Cost, Value, Market
- Materials & Supplies
- time as costs
- Be realistic
- Running costs
- Travel costs
- Making a profit
- In general cost of materials + cost of labour + overheads = total costs
- Total costs + desired profit = final price.
Things to consider:
- How unique is my work with this area?
- Is my work selling already?
- How well known is my work?
- More exp = more able to charge
‘value’ is extremely subjective. Some ppl will buy your work and feel they are getting a bargain…
Talking about the other pros who offer similar services to me and the types of clients you may have.
- Where your work fits: Is it high-end craft or fine art eg?
- Few ways to start:
- Work in similar medium to u
- Produce work of a comparable style
- Similar range of experiences and accomplishment
- Have comparable reputation and profile
- Ave exhibited in similar venues
- Aiming at comparable customer base
- What is already for sale in your arena. That is your market, where do u fit?
- Research the type of clients’ u have and research the scale of their project/ budgets.
Selling work through galleries/shops
- Use same 3 elements to decide on a price.
- Think about including commission if sold through a gallery/shop