Alan McFetridge is a New Zealand-born but London-based photographer whose work has been exhibited, published and commissioned for the past 14 years. He specialises making imagery come alive and pursuing extraordinary projects that become realised through the power of the vernacular and narrative. In 2013 Alan began lecturing at Norwich University of the Arts and continues to guest lecture in the UK. He is currently working on his first monograph, a major body of work on habitat currently being shot across the globe.

What I like about his works was the versatility of skills and techniques shown in his works, particularly in the landscape genre which includes the commercial car photography.  Almost all of his images were shot with 4″x5″ large format cameras.

As Long as the Sun Shines is a series of photographs that delves into the aftermath of a wildfire on the newly formed edges of a vast wild land. It begins at the origin of ‘the beast’ and the charred aftermath deep within the heart of the earth’s largest ecological community of plants and animals, the boreal forest. This shows the consistency of his images as a series.

In Underworld series, despite having multiple elements, such as interior shots, outdoor landscapes and even human elements, his control in colour tones were consistent on all of these images, that is, the pale bluish tints. Underworld was a project made in 5 years after earthquakes in 2010 and 2011 caused unexpected and substantial damage and trauma to an area in Canterbury, New Zealand.

yet in his 17 years of commissioned works shows a different side of his skills, particularly in the automobile advert images he has produced. cars were placed in different conditions and lit differently. the car could be a 3D model, or that he has worked with a team to lit the car on location. There is the vivid colour element present in most of his car images, I guess it’s his preference for the split toning effect.

To be honest, I have only met him once during the first two weeks of my year two course in the group critique session. I had just started out in Uni but I didnt know he was such a talented photographer. I remembered he used to advise students on trying out the split-toning effect in photoshop and now I could see why. I ‘d wished I had spoken to him a lot more.

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